Fashion & Commerce
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Case study in progress — coming soon.
Design · Voice · Vision
Perlyn Chugh
I work at the intersection of design, entrepreneurship, and business — always in service of the community around me. I edit writing that gives young people an authentic voice. I build brands that serve causes. I style and sell with a creative eye. I organize, volunteer, and promote community through art.
The thread running through all of it: I'm a creative maker who thinks, and a thinker who makes — for something beyond myself. My aim is to create work for the greater good of the communities I'm part of, and to bring about change that reaches millions.
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Portfolio
A curated look at my work across design, entrepreneurship, and business. More case studies are added here as the portfolio grows.
Case Study 01 — Website Design & Impact
medimatefoundation.org — a website for people in the hardest moments of their lives
A nonprofit website for cancer and kidney patients and their caregivers, designed from empathy research to earn trust in ten seconds. It helped attract $10K+ in donations, national partners, and a global hackathon.
$10K+ donations3+ national partners50+ hackathon teamsRead case study →
501(c)(3) Nonprofit · California
Built by a patient, for patients.
37M
Americans with CKD
100K+
Kidney waitlist
500K
On dialysis
2M+
New cancer dx/yr
Case Study 02 — Graphic Design & Visual Identity
Three visual voices, one designer
Intentional aesthetic code-switching across three communities — a Model UN club, a Leo Club, and an Asian night market — each with its own palette, typography, and illustration language.
14+ social graphicsIllustrated brand systemRead case study →
Editorial collage
Kawaii illustration
Botanical watercolor
Case Study 03 — Editorial & Writing
National Student Editor, The Journal for Youth Voice
Editing monthly student-authored articles from contributors across the country — AI ethics, philosophy, geopolitics, robotics, history — and holding national youth voices to a serious editorial standard.
National publication5+ subject areas2 published samplesRead case study →
For the students, by the students.
Student-run national publicationAbout
A maker who thinks
I'm Perlyn Chugh — a high school designer, editor, and entrepreneur working across editorial, brand, fashion, and community. What connects the work isn't a medium; it's a way of thinking. Every project starts with the same question: who is this really for, and what do they need to feel?
As a national student editor at The Journal for Youth Voice, I shape monthly writing on AI ethics, philosophy, and geopolitics. Through MediMate Foundation, I build a digital presence for patients and caregivers. I design brand systems for the clubs I'm part of, and I sell curated fashion with a photographer's eye.
This site collects that work as a portfolio of design thinking — not a resume, but a record of how I move between ideas and the things they become.